Explorabox
02
Short
Description
ExploraBox is a school project focused on designing a complete digital experience for a service offering surprise trips across Switzerland. The goal was to create a fresh, playful, and modern interface along with a promotional video that captures the excitement of discovery and encourages users to embrace spontaneous adventures. The brand speaks to curious-minded people, adventure lovers, and anyone looking to break routine by exploring Switzerland in an unexpected way.
The Why
The challenge was to rethink how people can experience travel on a local scale. ExploraBox aims to introduce a new way of discovering Switzerland: less planning, more emotions. The project needed: — a visual identity that feels bold, surprising, and energetic — a user journey that makes the unknown feel exciting rather than stressful — clear communication of a service that is unconventional by nature — a playful brand universe that appeals to young adults and explorers The objective was to build trust while keeping the “mystery” at the heart of the user experience.
The How
The design strategy was centered around creating a strong emotional impact, blending fun shapes, lively colors, and bold typography to reflect the spirit of adventure. Visual Identity & UI Direction The interface uses rounded organic shapes and bright neon accents to translate the idea of “surprise energy.” Illustrations and icons are stylized to look friendly and expressive, helping explain each step of the service. Large, engaging imagery showcases a Switzerland full of diversity and wonder, reinforcing the promise of unique journeys. The tone is positive, energetic, and intentionally informal. It pushes users to: — trust the process — let go of overplanning — live unexpected moments The micro-copy across the site reinforces surprise, fun, and spontaneity. Outcome The final result is a fresh, bold digital identity and a user-friendly interface that highlight the joy of discovering Switzerland differently. The design successfully balances clarity with excitement, offering a cohesive brand universe that feels modern, vibrant, and adventure-driven.
