Explorabox
02
Short
Description
ExploraBox is a school project focused on designing a complete digital experience for a service offering surprise trips across Switzerland. The goal was to create a fresh, playful, and modern interface along with a promotional video that captures the excitement of discovery and encourages users to embrace spontaneous adventures. The brand speaks to curious-minded people, adventure lovers, and anyone looking to break routine by exploring Switzerland in an unexpected way.
The Why
The challenge was to rethink how people can experience travel on a local scale. ExploraBox aims to introduce a new way of discovering Switzerland: less planning, more emotions. The objective was to build trust while keeping the “mystery” at the heart of the user experience.
The How
The design strategy was centered around creating a strong emotional impact, blending fun shapes, lively colors, and bold typography to reflect the spirit of adventure. The final result is a fresh, bold digital identity and a user-friendly interface that highlight the joy of discovering Switzerland differently. The design successfully balances clarity with excitement, offering a cohesive brand universe that feels modern, vibrant, and adventure-driven.
