Motiv
03
Short
Description
Motiv is a wellness collective bringing together therapists, sports coaches, and nutrition specialists. The goal of this project was to develop a full visual identity including a modern logo and cohesive brand system that reflects movement, natural balance, and human guidance. The identity avoids traditional medical clichés, offering instead a fresh, organic, and emotionally grounded aesthetic.
The Why
The wellness and therapy industry often relies on cold, clinical visuals that fail to reflect the human side of personal growth. Motiv wanted a brand that expresses warm guidance, authentic support, and the idea that progress is a fluid, continuous journey rather than a rigid path. The identity was designed to communicate movement as a metaphor for evolution, nature as a symbol of balance, and connection as a reflection of collective support. The goal was to break away from outdated health clichés and create a modern, grounded, and empowering brand one that truly represents the people and values behind Motiv.
The How
I built the identity around organic shapes, warm tones, and movement to reflect growth, balance, and guidance. A continuous, flowing line defines the logo, symbolizing progression and connection, supported by a natural color palette and a modern, human typography pairing. The system was designed to work seamlessly across digital and physical applications, resulting in a warm, contemporary identity aligned with Motiv’s values.
