Riedo
04
Short
Description
Riedo SA is a family-owned painting company operating in the construction sector for over 55 years. The goal of this project was to completely redesign their website by offering a fresher, more modern and reliable digital presence — while maintaining the trust, professionalism, and heritage that define the company.
The Why
The previous website no longer reflected the scale and expertise of Riedo SA. As the company grew, so did their need for a platform capable of: — showcasing their long history and strong reputation — highlighting the quality of their work and partnerships — presenting their services in a structured, professional way — reinforcing their image as a modern, trustworthy and efficient construction partner The challenge was to update their digital identity without losing the authenticity and solidity associated with a 55-year-old regional business.
The How
I started by analysing their brand values — quality, reliability, proximity, speed — and explored how these could translate visually into a digital interface. The new website is built around a clean, structured layout with generous white space to highlight projects and certifications. A neutral yet warm palette was chosen to reflect craftsmanship and professionalism, supported by subtle animations to bring modernity without compromising seriousness. Outcome The result is a refreshed, professional platform that strengthens Riedo SA’s digital presence while respecting their heritage. The new design positions them as a reliable and modern construction partner, capable of evolving with the industry while staying true to their core values.
